Who Are Lattafa, Rasasi and Al Haramain? The Perfume Houses Behind Our 85%+ Off Fragrance Deals

2026-08-25 · Written by Dann Nazario · 5 min read

If you've browsed the Unisex Fragrances category lately, you've probably run into names you don't recognize: Lattafa, Rasasi, Al Haramain, Orientica, Borouj. They're not typos and they're not knockoffs of a brand you know. They're real perfume houses, mostly out of the UAE and the broader Gulf region, and they're a huge part of why this category runs at some of the deepest discounts on the whole page.

Key takeaways

Lattafa, Rasasi, Al Haramain and Orientica are established Middle Eastern perfumery houses with their own factories and formulas, not knockoffs
Some listings are legally marketed as “inspired by” a Western designer scent -- that's a known, legal category, not a red flag
These brands don't have Dior-level US name recognition yet, which is why importers price aggressively to move volume, hence the 85%+ off

Who these brands actually are

Lattafa, Rasasi, Al Haramain and Orientica are established Middle Eastern perfumery houses, some of them decades old, with their own factories, their own original formulas, and a huge domestic and duty-free market across the Gulf. Perfume oils and attars (oil-based fragrance, no alcohol) have been a bigger part of daily life there than they are in the US, so these houses built serious manufacturing scale around it long before they had any US retail presence.

Some of what they make is fully original. Some of it, honestly, is marketed as “inspired by” a Western designer scent, using a similar name or note profile at a much lower price. That's a legal, common practice in fragrance, and it's different from counterfeiting a brand's actual name and packaging. Worth knowing going in, not a red flag by itself.

Why the discounts run so deep

These brands have real US distribution now, but nowhere near the brand recognition of a Dior or a Versace, so US importers and liquidators move volume by pricing aggressively rather than relying on brand pull. A 3.4 oz bottle with a genuine $150 suggested retail price can clear at 85% off and the importer still moves stock, because the cost to produce it was never anywhere near what a comparable Western designer bottle costs to make.

At a glance

Item	Price	Was	Discount
Lattafa Hayaati Gold Elixir	$18.01	$150.00	88%
Orientica Xclusif Oud Emerald	$31.79	$250.00	87%
Borouj Gravity EDP	$26.49	$199.00	87%
Hamidi Dome Reichstag	$19.07	$135.00	86%
Flavia The One EDP	$21.19	$150.00	86%
Al Haramain Musk Poudree Oil	$16.95	$110.00	85%
Rasasi Qasamat Bareeq EDP	$23.95	$150.00	84%

For the men's-specific side of this same “the brands aren't who you'd expect” story, see 10 men's fragrance deals at 50% off or more.

What's live right now

Lattafa Hayaati Gold Elixir EDP Spray 3.4 oz $18.01 (was $150.00), 88% off

Orientica Xclusif Oud Emerald EDP 2.0 oz $31.79 (was $250.00), 87% off

Borouj Gravity EDP Spray 2.8 oz $26.49 (was $199.00), 87% off

Hamidi The Dome Collections Reichstag EDP Spray 3.4 oz $19.07 (was $135.00), 86% off

Flavia The One EDP 3.4 oz $21.19 (was $150.00), 86% off

Al Haramain Musk Poudree Perfume Oil 0.4 oz $16.95 (was $110.00), 85% off

Rasasi Qasamat Bareeq EDP Spray 2.2 oz $23.95 (was $150.00), 84% off

These are live as of publishing, and some will sell out before you click. Bookmark the Unisex Fragrances category itself for what's current.

How to shop this category smart

Check whether it's an EDP, EDT, or perfume oil. They're priced and worn differently, and the listing title usually says which.
Match the size to the price you're expecting. A 0.4 oz perfume oil and a 3.4 oz spray are not the same purchase even from the same brand.
If it's marketed as “inspired by” a designer scent, that's a known, legal category, not a red flag. Just go in knowing that's what it is.
Same rule as always applies here too: check seller feedback and return policy before buying, especially on a brand you haven't tried before.

Bottom line

Lattafa, Rasasi, Al Haramain and the rest aren't a glitch in the scanner. They're real perfume houses with real manufacturing scale, priced aggressively in a US market where they're still building name recognition, which is exactly the kind of gap this page exists to find.

Frequently asked questions

Are Lattafa, Rasasi, and Al Haramain knockoffs of Western designer brands?

No. They're established Middle Eastern perfumery houses, some decades old, with their own factories, their own original formulas, and a huge domestic and duty-free market across the Gulf.

Is it a red flag if a listing says a fragrance is "inspired by" a Western scent?

No. That's a legal, common practice in fragrance, using a similar name or note profile at a much lower price. It's different from counterfeiting a brand's actual name and packaging.

Why do these brands discount so much more deeply than Dior or Versace?

They have real US distribution now, but nowhere near the same brand recognition, so importers and liquidators price aggressively to move volume rather than relying on brand pull.

Browse the full Unisex Fragrances category, or read how this page is built and paid for.

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